Framer Review 2026: Plans, AI Credits, Limits and the Lock-In Trade-Off

What Framer is in 2026

Framer is a visual website builder from Amsterdam. The company says it started in 2015 and launched its professional site builder in May 2022. In August 2025 TechCrunch reported a $100M Series D at a $2B valuation, led by Meritech and Atomico, with co-founders Koen Bok (CEO) and Jorn van Dijk.

You design on a free-form canvas, add a CMS, animations and interactions, and publish to Framer's own hosting. There is no separate hosting bill and no server to manage - but also no way to take the site elsewhere, which this review comes back to below.

What changed this year

• May 27, 2026: a new billing system that bills sites and add-ons separately, adds a Content Editor seat type and gives Full Editor seats the same price on every plan.
• June 16, 2026: Framer 3.0 brings AI agents to the canvas, introduces AI credits, halves the editor seat from $40 to $20, gives Basic 2 CMS collections (up from 1) and 50 GB bandwidth (up from 10 GB), and retires the Scale plan.
• July 21, 2026: a follow-up post on making the Framer Agent cheaper and faster.
• September and October 2026: CMS List Field (Sep 8), Pinned Projects (Sep 14), Skills (Sep 22) and Firewall (Oct 1).

Framer plans and pricing

Framer sells plans per site, not per account. Each website you publish needs its own site plan, and collaborators are billed as seats on top. Prices below are the per-month figures Framer shows with yearly billing selected; sales tax is added at checkout based on your location.

• Free - $0: 500 AI credits, a free Framer domain, 1 GB bandwidth. Publishes with a Made in Framer banner and no custom domain.
• Basic - $10 per month: 1,000 AI credits a month, 2 CMS collections, 30 pages, 50 GB bandwidth, built-in SEO, your own domain, localization as an add-on.
• Pro - $30 per month: 3,000 AI credits a month, 10 CMS collections, 150 pages, 100 GB bandwidth, site redirects, a staging environment, branching with previews, plus Advanced hosting and A/B testing add-ons.
• Enterprise - custom: volume-discounted credits, custom limits, unlimited editors, SSO, SCIM, an uptime guarantee and the only plan with a trial on request.

Paid plans remove the Framer branding, and yearly billing includes a complimentary custom domain. Framer does not publish monthly-billing prices next to the yearly ones in the same view; its billing help article says only that monthly billing typically costs more than the equivalent monthly cost of an annual subscription. Check the toggle on the pricing page before you commit.

Seats

• Workspace owner: free.
• Viewers (view and comment): free.
• Full editors (design, edit content and publish): $20 per editor.
• Content editors (update CMS, localization and on-page editing): $10 per editor.

Framer says the number of editors and the price per editor depend on the highest-tier site plan in the workspace, and you are charged within 24 hours of adding an editor. If you bought a plan before October 9, 2025, it counts as a legacy plan and Framer says your current subscription price stays the same.

What a Framer site actually costs

Because sites, seats and add-ons are billed separately, the headline price is rarely the bill. Three worked examples using Framer's listed prices (yearly billing, before tax):

• Solo portfolio: Basic site, owner only - $10 a month, or $120 a year.
• Small company site in three languages: Pro site $30 + 2 full editors $40 + 1 content editor $10 + 2 extra locales $40 - $120 a month.
• Growth-team marketing site: Pro site $30 + Convert add-on for A/B tests $50 per 500,000 events + Advanced hosting $200 - $280 a month before seats.

Overages add a variable layer. Pages, CMS collections, CMS items and bandwidth can be extended on Pro in fixed blocks (details in the limits section), and AI credit top-ups are sold separately. Agencies running many client sites should remember that every published site needs its own plan.

Free ways in

Framer has no free trial on Basic or Pro - the first month comes with double AI credits instead, and the Free plan is the way to try it. Students can host a portfolio or personal site for free, a perk Framer values at $120 a year, with 1,000 free AI credits a month. Eligible startups can get a free year of Pro, which Framer says saves $360. For open-source or non-revenue side projects, the pricing FAQ says Framer can be flexible with its limits.

AI agents and how credits work

Framer 3.0 put AI agents directly on the canvas. They can generate pages from scratch or from a screenshot, and edit existing layouts. Every AI action draws on a monthly credit pool: Basic includes 1,000 credits a month, Pro 3,000, and the Free plan 500 to try. Framer describes the Free allowance inconsistently across its pages, so do not count on it refilling.

• Typical cost: Framer lists generating a landing page at about 300 credits.
• Model choice changes the price: Sonnet 4.6 runs at 0.9x, GPT 5.5 at 1x (the default) and Opus 4.8 at 1.8x.
• Credits stack across projects in a workspace, unused monthly credits do not roll over, and features that use credits pause when you hit the limit.
• Top-ups start at 1,000 credits and expire at the end of the calendar month.
• Claude Code, Cursor, Codex and other external tools can work on a Framer project over MCP, and that use does not draw on your Framer credits.

In practice, Basic's 1,000 credits cover roughly three landing-page generations on the default model, or one or two on Opus 4.8. Pro's 3,000 covers about ten. That is enough to draft and iterate, but heavy agent use belongs on Pro or on an external tool over MCP. Skills, added on September 22, 2026, let you package repeatable instructions for the agent.

CMS, pages, bandwidth and other limits

Framer's CMS is collection-based: you define fields, fill items and bind them to page templates. The September 2026 List Field adds repeatable sub-items, such as question-and-answer pairs, inside a single CMS entry.

• Pages: Basic 30. Pro 150, then $20 per 100 more, up to 700.
• CMS collections: Basic 2. Pro 10, then $40 per 10 more, up to 40.
• CMS items: Basic 1,000. Pro 2,500, then $20 per 10,000 more, up to 40,000.
• Bandwidth per month: Basic 50 GB. Pro 100 GB, then $40 per 100 GB, up to 2 TB.
• CDN: Basic 20 locations, Pro 300+ locations, Enterprise all available locations.
• Analytics history: Basic 30 days, Pro 90 days, Enterprise unlimited.

Framer does not cap visitors. The limits that matter are bandwidth and analytics events. Some limits simply ask you to upgrade; bandwidth is softer. Framer lets you go over for one month with an email and a banner, prompts you to upgrade in the second month, and says ongoing overages may lead to an automatic upgrade or an overage fee.

The odd Free plan

On paper the Free plan is roomier than Basic in places: Framer's FAQ lists 10 CMS collections, 1,000 pages, 5 MB file uploads and one free locale, plus collaboration with up to three editors. The catch is everything else - a Framer subdomain only, 1 GB bandwidth, the Made in Framer banner, and Framer's own note that Free is ideal for non-commercial use.

Localization and content editing

Basic and Pro can add up to 20 translation locales at $20 per locale. Framer says it translates user-generated content into more than 200 languages, and Auto Translate covers CMS content as well as pages. Generating AI translations consumes AI credits, which is easy to miss when budgeting a large multilingual site.

For clients and marketing teams who should not touch the layout, on-page editing lets people edit text, images, component properties and CMS content without opening the canvas. Those changes must be reviewed and published by a collaborator with publishing permissions. Pair it with the $10 Content Editor seat and you get a reasonable, cheaper workflow for non-designers.

Hosting, analytics, A/B testing and forms

Built-in analytics do not use cookies; Framer says they are GDPR-compliant and need no cookie banner. Unique visitors are counted within a 1-day window. A/B testing, funnels and triggers come with the Convert add-on at $50 per 500,000 events, with up to 5 A/B tests and up to five variants in total per page.

Pro adds a staging environment and branching with previews, but staging only works once a custom domain is connected. Every publish is kept as a version you can inspect and roll back to.

The Advanced hosting add-on costs $200 on Pro and is included on Enterprise. It covers up to 6 rewrites for reverse-proxy setups, 6 firewall rules and up to 500 static files; Enterprise includes up to 50 firewall rules. The Firewall itself shipped on October 1, 2026 and is limited to Advanced hosting and Enterprise.

Forms are built in: submissions can go to email, Google Sheets or custom webhooks, with spam protection and rate limiting included. Integrations such as Typeform, Mailchimp, Loops, Kit, Intercom and Cal.com sit in the same Insert panel.

The big trade-off: no export, no self-hosting

This is the point to settle before you build anything substantial. Framer's help center says plainly that it does not offer HTML export for self-hosting, and that if you need complete control over hosting infrastructure or need to export source code, Framer may not be the right solution.

Your site lives on Framer's hosting for as long as it exists. If prices rise or a limit stops fitting, moving means rebuilding elsewhere. Developers can extend Framer with React-based code components, overrides, plugins and a Server API, but that code still runs inside Framer.

One more 2026 change worth noting: since June 16, Marketplace templates and components no longer go through a review before publishing, so check what you install.

Framer vs Webflow, Wix and Squarespace

Framer's own comparison pages are unusually candid about where rivals fit better. In its words:

• Webflow suits teams that prefer a class-based design system, larger self-serve CMS limits, code export, and a broader developer platform.
• Wix bundles a broader set of business tools such as stores, bookings, and customer management.
• Squarespace makes it straightforward to assemble a polished site from a guided system, with commerce and scheduling close at hand.

Read together, the split is clear. Framer wins on design freedom, motion and the speed of going from canvas to live site. Webflow is the safer choice if you need code export or large CMS volumes. Wix and Squarespace are better for online stores, bookings and all-in-one business tooling, which Framer does not try to cover.

Refunds, cancellation and billing changes

• Refund window: within 7 days of the initial purchase worldwide, or 14 days in the European Union and Turkey.
• No refunds for unused time remaining in an active subscription term; downgrades are converted into account credit.
• Usage-based add-ons such as bandwidth or credits are non-refundable once any part has been consumed.
• After cancelling, plan benefits stay active until the end of the current billing cycle.
• Editor subscriptions end only once the final site subscription is cancelled.
• Switching from annual to monthly billing is not available in the Framer interface.

Payments are processed by Stripe. The short refund window is the strongest argument for building on the Free plan first and upgrading only when the site is ready to go live.

Verdict: who should use Framer

Framer is the best-feeling visual builder for designers, freelancers and startups who want a polished marketing site, portfolio or landing pages live quickly, with real animation and a CMS that covers blogs, changelogs and case studies. The 2026 changes made it cheaper for teams, with $20 editor seats and $10 content editors, and the AI agents are genuinely useful for first drafts.

Pros

• Free-form canvas with strong animation and interaction tools.
• Hosting, CDN, SSL-ready custom domains, forms and cookie-free analytics included.
• Cheaper seats since June 2026, including a $10 Content Editor seat.
• AI agents on the canvas, plus MCP access for Claude Code, Cursor and Codex without spending Framer credits.
• Clear, published limits with defined add-on prices on Pro.

Cons

• No HTML or code export and no self-hosting.
• Plans are per site and seats are extra, so multi-site and agency costs add up.
• Basic is tight at 30 pages and 2 CMS collections; staging needs Pro and a custom domain.
• A/B testing ($50 per 500,000 events) and Advanced hosting ($200) are paid add-ons.
• Short refund window and no free trial on Basic or Pro.

Choose Framer if design quality and speed matter more than portability. Choose something else if you need code export, a full online store or very large CMS volumes.

Frequently asked questions

How much does Framer cost?

Framer costs $10 per month for Basic and $30 per month for Pro per site with yearly billing, and Enterprise is custom. Extra full editors are $20 each and content editors $10 each; the workspace owner and viewers are free. Monthly billing costs more, and sales tax is added at checkout.

Is there a free trial of Framer?

No, not for Basic or Pro. The Free plan is the trial: you can build and publish on a Framer domain with a Made in Framer banner. Paid plans get double AI credits in the first month, and only Enterprise offers a trial on request.

Can I export my Framer site or host it myself?

No. Framer does not offer HTML export or self-hosting, and its own help center says Framer may not be right if you need to export source code. Sites always run on Framer's hosting.

What happens if my site goes over the bandwidth limit?

Framer lets you exceed bandwidth for one month and notifies you by email and banner. In the second month it prompts you to upgrade, and ongoing overages may lead to an automatic upgrade or an overage fee. There is no visitor cap.

Can I get a refund from Framer?

Yes, within 7 days of the initial purchase worldwide or 14 days in the EU and Turkey. Unused time in an active term is not refunded, downgrades become account credit, and consumed usage add-ons such as credits or bandwidth are non-refundable.

Do AI credits roll over?

No. Monthly credits that go unused do not roll over, and top-ups expire at the end of the calendar month. Credits are shared across all projects in the workspace.

Do I need a cookie banner for Framer analytics?

Not for Framer's built-in analytics. Framer says they use no cookies, are GDPR-compliant and do not require a cookie banner. Any third-party scripts you add are a separate matter.

Key takeaways

• Framer bills per site: Basic $10 and Pro $30 a month on yearly billing, with seats at $20 per full editor and $10 per content editor.
• Framer 3.0 (June 2026) added AI agents and AI credits: 1,000 a month on Basic, 3,000 on Pro, about 300 per generated landing page.
• Basic stops at 30 pages and 2 CMS collections; Pro scales to 700 pages, 40 collections, 40,000 items and 2 TB with paid add-ons.
• A/B testing ($50 per 500,000 events), Advanced hosting ($200) and extra locales ($20 each) are add-ons.
• There is no code export and no self-hosting - the main reason to choose Webflow instead.
• Refunds only within 7 days of purchase (14 in the EU and Turkey), and no free trial on paid plans.