Submagic Review 2026: Pricing, Credits, Length Caps and Magic Clips

Verdict in short

Submagic is a good buy if you already have short vertical clips and want them captioned, zoomed, trimmed and styled fast. It is a weaker buy if your real job is cutting long podcasts or webinars into shorts, because that feature (Magic Clips) is a separate subscription and the plan you need for long source files is the $69 Business tier.

• Best for: creators and social teams polishing short talking-head clips at volume.
• Watch out for: the 2 minute cap on Starter and 5 minute cap on Pro, Magic Clips billed separately, and a strict no-refund policy.
• Price per video: about $1.27 on Starter, $0.98 on Pro and $0.69 on Business when billed monthly, based on the credits-to-videos ratio Submagic publishes.

What Submagic is and who runs it

Submagic is a browser-based editor for short-form video. You upload a clip, it transcribes the audio, and it lays animated captions over the video in a chosen template. On top of that sit AI tools for auto zooms, B-roll insertion, removing silences and bad takes, cleaning audio, writing hook titles and descriptions, and correcting eye contact.

The company behind it is TURBO STUDIO S.A.S., registered in Paris (R.C.S. Paris 953 440 716) with a share capital of 1,000 euros. The site is hosted on Amazon Web Services, and support is staffed Monday to Friday, 9:00 to 18:00 CET. Submagic's own marketing claims more than 4 million users; that figure is the vendor's and was not independently verified.

Pricing: what $19, $39 and $69 a month buy

Prices are per member, exclusive of tax. Non-EU customers pay in US dollars; EU customers see the same numbers in euros. Monthly plans can be cancelled at any time; annual plans are billed up front and the pricing page advertises savings of up to 41%.

Starter - $19/month or $12/month billed yearly

• 45 credits, which Submagic equates to 15 videos a month.
• 2 minute maximum per video.
• No watermark, AI auto captions, free B-roll and audio, text-based trimming.
• Export in 1080p at 30 FPS.
• API and integrations: 10 minutes a month.

Pro - $39/month or $23/month billed yearly

• 120 credits, or 40 videos a month.
• 5 minute maximum per video.
• Storyblocks B-roll and audio, AI auto zooms, AI removal of bad takes and silences, AI clean audio.
• Publishing and analytics for one social profile per platform, plus a Brand Kit.

Business - $69/month or $41/month billed yearly

• 300 credits, or 100 videos a month.
• 30 minute maximum per video.
• Export in 4K at 60 FPS.
• Custom templates, logos and brand assets, a custom words dictionary, priority support and rendering.
• API and integrations: 100 minutes a month, and publishing from up to three profiles per platform.

Every plan also lists AI video and AI image generation. A Custom plan with SSO, a dedicated customer success manager and negotiated limits is available through sales.

The per-video length cap decides your plan

The single most important limit is not the number of videos but how long each one may be. Submagic's help center gives the caps as 2 minutes on Starter, 5 minutes on Pro and 30 minutes on Business, with a maximum file size of 3,000 MB per video.

• Shorts, Reels and TikToks under 2 minutes: Starter is enough.
• Longer explainers, LinkedIn videos or YouTube clips up to 5 minutes: you need Pro.
• Anything longer, such as a full interview you want captioned end to end: only Business (or Custom) will take it.

That is why many buyers who start on Starter end up on Business: the jump is driven by source length, not volume.

Captions and editing tools

Captions are what Submagic does best. Upload, pick a template, and you get word-by-word animated subtitles with emoji and highlighted keywords that you can edit line by line. Text-based trimming lets you cut the video by deleting words from the transcript, which is quick for talking-head content.

Language support is described inconsistently. The languages page title says captions in 123 languages, the same page's body says 50+ languages with high accuracy, and the API page says over 100. Expect the best results in major languages and test yours during the trial.

From Pro upward you get the tools that save most editing time: AI auto zooms that punch in on key moments, automatic removal of silences and bad takes, audio cleanup and Storyblocks B-roll. Business adds a custom words dictionary, useful for brand names and jargon that transcription tends to misspell.

Newer additions include AI Actors and AI avatars. Submagic says you can clone your face and voice and have an avatar ready in about 5 hours, and AI Actor Studio creates faceless videos with stock AI presenters.

Magic Clips is an add-on, not a plan feature

Magic Clips takes a long video and cuts it into shorts automatically. It is the feature that competes with OpusClip and Klap, and it is not included in any Submagic plan. The help center (updated June 2026) prices the add-on at $19 a month for 10 video uploads; the current pricing page does not list the add-on price at all, so confirm it at checkout.

According to the help center, processing takes 10 to 25 minutes, after which you get a list of 20 or more generated clips, each with a virality score. The API docs allow Magic Clips uploads of up to 120 minutes and 10 GB, in MP4 or MOV.

API, integrations and automation

Submagic has a public REST API for uploading projects, applying templates, exporting and publishing. Starter includes 10 API minutes a month and Business 100. API credits are counted by the minute and always rounded up: a 30 second clip uses 1 credit, a 150 second clip uses 3.

Extra API minutes are sold as monthly packs on top of a plan:

• 250 minutes: $57/month ($0.23 per minute).
• 500 minutes: $75/month; 1,000 minutes: $150/month; 2,000 minutes: $300/month (all $0.15 per minute).
• 5,000 minutes: $500/month; 10,000 minutes: $1,000/month ($0.10 per minute).

Magic Clips created through the API draw on your Magic Clips allowance, not API credits, and fail without the add-on. API projects are limited to 2 GB and 2 hours per upload, with rate limits of 500 to 1,000 requests an hour depending on the endpoint. The API can publish or schedule to YouTube, TikTok, Instagram, X, Facebook and LinkedIn, though not every plan allows publishing through it.

For no-code automation there are Zapier, Make and n8n integrations plus Google Drive sync, and the docs list an MCP server for Claude Code, Claude Desktop and Cursor.

Free trial, cancelling and refunds

The free trial needs no credit card and lets you upload and edit 3 short videos. Downloads without a watermark require a paid plan.

Cancelling is self-service: from billing you go to the Stripe portal and choose Cancel Subscription. Cancellation takes effect at the end of the current period. The help center also describes pausing a subscription for a few months, after which it renews as normal.

Practical advice: finish all three trial videos with your own footage, templates and language before paying, and start monthly rather than annually.

Content rights, data and privacy

You keep the rights to what you upload, but the terms grant TURBO STUDIO a worldwide, non-exclusive licence to use, modify, reproduce and distribute it on and through the platform. You can opt out of promotional use by emailing [email protected]. The terms also warn that AI output may not be unique and other customers may get identical or similar results.

The privacy policy says the servers are in the United States. Named sub-processors include AWS, Vercel, Supabase, Stripe, PostHog, Google, TikTok, Customer.io and Crisp. No AI model provider is named, and neither the terms nor the privacy policy says whether uploaded videos are used to train AI models.

Retention periods differ between documents: one clause in the terms says data is destroyed 60 days after termination unless requested, another keeps account data for up to 3 years after closure (billing data 10 years), and the privacy policy says customer data is kept no longer than 2 years. The help center says accounts can be deleted on request via chat, processed at the end of each month.

Account sharing is prohibited by the terms. Teams are handled by adding members, each billed at the per-member price, who share projects, templates and the subscription.

Where Submagic's own documents disagree

Several details differ depending on which Submagic page you read. None is a deal-breaker, but check the ones that matter to you in the app:

• Pro export quality: the plan card says 1080p at 30 FPS, the comparison table and help center say up to 2K.
• Custom templates on Business: the card says 10, other tables show different numbers.
• Languages: 123, 50+ with high accuracy, or over 100, depending on the page.
• Maximum upload size: 3,000 MB in the editor, 2 GB for API projects, 10 GB for API Magic Clips.
• Magic Clips allowance: the help center says the add-on gives 10 uploads a month, while an in-app billing screenshot in the help center describes it as turning unlimited long videos into clips.
• Refunds: a 14 day consumer withdrawal right in the terms versus no refunds in the help center.

What users say

On Trustpilot, read on 25 September 2026, Submagic scores 4.5 out of 5 from 842 reviews, with 86% five-star and 7% one-star ratings; the company has replied to 64% of negative reviews. Positive reviews focus on caption quality and speed. Recent negative reviews mention glitches, frame errors in exported videos, price and occasional downtime.

Submagic vs OpusClip, Klap, CapCut and VEED

• OpusClip and Klap are built around long-to-short clipping first. If that is your main workflow, compare them against Submagic plus the $19 Magic Clips add-on; see our OpusClip and Klap reviews.
• CapCut is a full timeline editor with captions as one feature among many. It suits people who want manual control; Submagic suits people who want a styled result with fewer clicks.
• VEED is a broader browser video editor with subtitles, recording and team features, better if you edit more than short vertical clips.
• Descript edits video by editing the transcript and is stronger for long-form podcast and video editing than for caption styling.

Who should buy which plan

• Starter ($19): solo creators posting under-2-minute clips who mainly want good captions without a watermark.
• Pro ($39): creators and small teams with clips up to 5 minutes who want auto zooms, silence removal and scheduling.
• Business ($69): agencies and brands with longer source videos, 4K exports, brand assets or real API use.
• Add Magic Clips ($19) only if you regularly turn long recordings into shorts.

Frequently asked questions

How much does Submagic cost?

$19, $39 or $69 per member per month for Starter, Pro and Business, or $12, $23 and $41 a month billed yearly. Prices exclude tax, and EU customers pay the same figures in euros.

Is Magic Clips included in Submagic plans?

No. Magic Clips is a separate add-on that the help center prices at $19 a month for 10 uploads. Without it, clipping is unavailable in the app and through the API.

How long can a video be on each plan?

2 minutes on Starter, 5 minutes on Pro and 30 minutes on Business, with a 3,000 MB file size limit. Longer videos need Business or a Custom plan.

Does Submagic have a free trial?

Yes. You can upload and edit 3 short videos with no credit card. Watermark-free downloads need a paid plan.

Can I get a refund from Submagic?

Generally no. The terms say fees are non-refundable, apart from a 14 day withdrawal right for EU consumers that can be lost once the service has been used, and the help center says refunds are not offered.

How do I cancel Submagic?

Open billing, go to the Stripe portal and choose Cancel Subscription. Access continues until the end of the paid period, and you can pause instead of cancelling.

Does Submagic use my videos to train AI?

It does not say. The terms and privacy policy are silent on AI training, though the terms do grant Submagic a licence to use your content on its platform, and you can opt out of promotional use by email.

Is there a Submagic mobile app?

No official one. Submagic works in a mobile browser, and the App Store app named "Submagic ai" is from a different developer.

Key takeaways

• Submagic's strength is fast, stylish animated captions for short vertical video.
• Plans cost $19, $39 and $69 a month per member (from $12, $23 and $41 billed yearly).
• The per-video length cap of 2, 5 or 30 minutes is what really decides your plan.
• Magic Clips long-to-short clipping is a $19/month add-on on every plan.
• Refunds are effectively unavailable, so use the 3 free trial videos and start monthly.