Brandmark Review 2026: What $35, $95 and $195 One-Time Actually Buy You

What Brandmark is

Brandmark (brandmark.io) generates logos from a business name, a few keywords and a colour style, then lets you edit the result and export it along with matching brand material. Its pricing page sums up the model in one line: "Buy it for life. One simple price."

The tool has been around for years. Its Font Generator and Logo Rank tools launched on Product Hunt in August 2017, and Brandmark V2 launched in March 2018 as "The deep learning logo maker", finishing as the day's top product. Third-party coverage such as Hongkiat names Jack Qiao as its creator; Brandmark itself does not say who runs it.

Today the main app lives at chat.brandmark.io, billed as an "AI brand and logo creator". Alongside it, Brandmark offers free side tools: an AI Color Wheel, Logo Rank (which scores a logo design), Logo Crunch (which resizes a logo for different uses) and a Font Generator.

How the generator and chat editor work

The classic flow has three steps: enter your business name, enter a few related keywords, and choose a colour style. You can add an optional tagline. Brandmark then returns a grid of logo concepts, and you can keep generating as many as you want without paying or creating an account.

The newer chat editor changes how you refine a design. Instead of hunting through menus, you describe the change in plain language. Brandmark's own example is "Can you put the icon on a hexagonal container, change the text to green, and also remove the tagline", and the editor answers with a revised version. You can still tap or click text to edit it directly, and the editor works on both mobile and desktop.

Brandmark says it mixes "Gen AI + Human inspiration": you can use its hand-crafted fonts and templates, or create a unique icon with generative AI. Once you settle on a logo, the same editor produces business cards, social media graphics, animations and a one-page website from it.

Brandmark pricing: $35, $95 or $195, paid once

There are three packages, all one-time payments in US dollars. The pricing page promises "No monthly charges. Pay once, get access to our branding tools forever."

• Basic - $35 one-time: logo files in PNG and vector format.
• Designer - $95 one-time: logo source files, unlimited design revisions, brand guidelines, one-page websites, business card designs, social media designs and presentation designs.
• Enterprise - $195 one-time: everything in Designer, plus up to 10 fully original hand-crafted concepts and a font download.

Every package comes with what the pricing page calls "Full copyright included - for use in commercial and personal projects", and Brandmark says you can modify your logo at any time, even after purchase. If you need a tweak you cannot make yourself, it says, "We'll do it for you, absolutely free."

File formats

The homepage says you can publish online or export to SVG, PNG and PDF. Basic is described as "PNG and vector format". Brandmark does not state pixel dimensions for its PNGs and does not mention EPS anywhere, so if a printer specifically asks for EPS, plan on converting from the SVG or PDF.

What Designer really adds

The jump from $35 to $95 is where most of the value sits. Beyond the source files, the homepage lists the Designer assets as a brand guide, one-page websites, social profile icons, business card designs, animated designs, invoice templates, mockup designs, social media designs and presentation templates. The pricing page does not say whether the one-page website includes hosting or a custom domain, so treat it as a design you publish rather than a hosting plan.

Prices went up in 2025

If you remember Brandmark as a $25 logo maker, you are not wrong. Archived copies of the pricing page from February 2024 through June 2025 show Basic at $25, Designer at $65 and Enterprise at $175. The current $35, $95 and $195 prices first appear in an October 2025 snapshot, so the rise happened somewhere between June and October 2025.

• Basic: $25 to $35 (+$10). It used to be PNG only; it now includes vector files.
• Designer: $65 to $95 (+$30). It gained unlimited revisions, one-page websites, social media and presentation designs.
• Enterprise: $175 to $195 (+$20). It gained the font download.

The increases came with more in each package, and the Basic change is the most useful one: a vector file is what you need for anything printed large. Brandmark's terms also state that prices are "subject to change without notice", so the figures above are only guaranteed for the day you check out.

Brandmark vs Looka

Looka is the obvious alternative, and the two take opposite approaches to brand material. In our Looka review we found a Basic logo package at $20 once, a Premium package at $65 once, and a Brand Kit subscription at $96 a year that adds 300+ branded templates. Brand Kit Web costs $129 a year and Brand Kit Web Ecommerce $299 a year.

• Cheapest usable logo: Looka Basic is $20 but is a single 1000 x 1000 px PNG on a coloured background. Brandmark Basic is $35 and includes vector files, which makes it the better entry tier for most people.
• Logo plus brand assets: Brandmark Designer is $95 once, with brand guidelines, business cards, social designs and one-page websites included. Looka's equivalent templates sit in the Brand Kit at $96 a year, which reaches $288 over three years.
• Breadth of templates: Looka's Brand Kit is bigger, with 300+ templates covering email signatures, letterheads, flyers, brochures and more. Brandmark's Designer list is shorter.
• Websites: Looka's website tiers include hosting and SEO tools. Brandmark's one-page websites are a design asset and the pricing page makes no hosting promises.

In short: if you want a logo and a starter set of brand files and never want another bill, Brandmark Designer is the better deal. If you need a large library of templates and a hosted website, and you are fine paying every year, Looka's Brand Kit gives you more. Read the full Looka review at /looka-review for its plan details.

The fine print: copyright, trademarks and refunds

"Full copyright included" is not in the terms

The copyright promise appears on the pricing page, but Brandmark's Terms of Service, last updated in January 2023, say nothing about who owns the logo, whether it is exclusive to you, how AI-generated elements are treated, or how the fonts and icons are licensed. The marketing line is the only ownership statement on the site.

The terms do make you responsible for one thing: you agree to indemnify Brandmark against "any trademark or copyright violations made accidentally or deliberately through the use of our products or services." In practice, Brandmark does not check whether your logo clashes with an existing trademark. If you plan to register yours, run a trademark search first.

No published refund policy

The terms say products are "subject to return or exchange only according to our Return Policy", but there is no return or refund policy page anywhere on the site. The terms also state Brandmark does not warrant that products "will meet your expectations". There is no help centre or FAQ either; support is a single email address, [email protected].

One more oddity: the governing-law clause reads "the laws of 8888 University Drive, Burnaby, BC, V5A 1S6, Canada" - an address rather than a jurisdiction. It does not change what you buy, but it shows how little attention the terms have had.

Pros and cons

Pros

• One-time pricing with no subscription, at every tier.
• Unlimited free generation and previews, with no account needed to try it.
• Vector files included even in the $35 Basic package.
• Designer bundles brand guidelines, business cards, social designs and one-page websites for $95 once.
• Chat-based editing makes changes quick, and Brandmark offers free tweaks after purchase.

Cons

• Prices rose by $10 to $30 per tier in 2025.
• No published refund policy, and support is email only.
• The terms do not back up the "full copyright" claim or address exclusivity, and you carry the trademark risk.
• Font download only comes with the $195 Enterprise package.
• Smaller template library than Looka's Brand Kit, and no stated EPS export.

Who should buy which package

• Basic ($35): side projects, a first logo for a small business, or anyone who only needs the logo files. The vector file makes it usable for print.
• Designer ($95): most small businesses. It is the package that replaces a year of a template subscription with a single payment.
• Enterprise ($195): brands that need the typeface for other materials, or want hand-crafted concepts from a human designer rather than only AI output.
• Skip Brandmark if you need a big template library and a hosted website in one place, or if you want a written refund policy before you spend anything.

Frequently asked questions

How much does Brandmark cost?

Brandmark costs $35, $95 or $195, each a one-time payment. Basic gives you the logo in PNG and vector format, Designer adds source files and brand assets, and Enterprise adds hand-crafted concepts and the font download.

Is Brandmark free to use?

Yes, designing is free. You can generate unlimited logos and try the editor without an account; you only pay when you want to download a package.

Is Brandmark a subscription?

No. All three packages are one-time payments, and Brandmark says you keep access to its branding tools for that logo forever, including editing after purchase.

Does Brandmark offer refunds?

Brandmark does not publish a refund policy. Its terms refer to a Return Policy that does not exist on the site, so contact [email protected] before buying if a refund matters to you.

Do I own the copyright to my Brandmark logo?

Brandmark's pricing page says full copyright is included for commercial and personal use. The terms of service do not repeat that promise or address exclusivity, and they make you liable for trademark conflicts, so run a trademark search before registering the logo.

Which file formats do I get?

You get PNG and vector files, and the editor exports to SVG, PNG and PDF. Brandmark does not mention EPS or state PNG pixel sizes.

Can I download the font used in my logo?

Only with the $195 Enterprise package, which is the one tier that lists a font download. Basic and Designer include the logo but not the typeface itself.

Is Brandmark cheaper than Looka?

For a logo with brand assets, usually yes. Brandmark Designer is $95 once, while Looka's Brand Kit is $96 every year. For a bare logo, Looka Basic is cheaper at $20, but it is a single PNG without vector files.

Key takeaways

• Brandmark sells logos for $35, $95 or $195 once, with no subscription and unlimited free previews.
• Prices rose between June and October 2025, but each tier gained features, including vector files in Basic.
• Designer at $95 is the best value: brand guidelines, business cards, social designs and one-page websites for a single payment.
• The font download is Enterprise-only, and the terms do not back up the full copyright claim or check trademarks.
• There is no published refund policy, so finalise your design before paying.