Looka Review 2026: What $20, $65 and $96 a Year Actually Buy You

What Looka is

Looka started life as Logojoy, launched in November 2016 by founder and CEO Dawson Whitfield, and took its current name in 2019. The company is based in Toronto, Canada.

Scale is not the issue here. Looka says it has served more than 20 million people in 188 countries and generated over 10 billion logos, and its pricing page pitches itself as trusted by over 20 million small business owners. On Trustpilot it sat at roughly 4.4 out of 5 from more than 14,000 reviews in October 2026.

The product has grown beyond logos. Alongside the Logo Maker and AI Logo Generator, Looka sells a Brand Kit, a Social Media Kit, business cards, a business name generator, and a simple website builder, with domains and custom email offered through the same account.

How the logo maker works

Looka's flow is short and genuinely beginner-friendly. Looka itself says the setup takes about two minutes.

1. Enter your company name and industry.
2. Pick logo styles, colours and symbols that you like - this is the creative brief the AI works from.
3. Browse the hundreds of designs it generates and preview favourites on mockups such as T-shirts and business cards.
4. Open one in the editor to change colours, fonts, icons, layout and spacing, then save it.
5. Pay only when you want to download and use the logo.

It is worth being clear about what the AI does. Looka assembles designs from the icons, fonts and layouts in its own library, guided by your choices. That makes results fast and polished, but it is also the reason the ownership terms read the way they do - more on that below.

Looka pricing in 2026

Designing is free. You pay for one of two one-time logo packages, or for an annual subscription that bundles the logo with branded templates.

• Basic Logo Package - $20 one-time: one 1000 x 1000 px PNG with a coloured background. Looka describes it as low-res.
• Premium Logo Package - $65 one-time: high-res PNG, PDF, SVG and EPS files, transparent and coloured background versions, all-black and all-white versions, full ownership for commercial use and lifetime technical support.
• Brand Kit - $96 per year, billed annually: hi-res and vector logo files plus 300+ branded templates such as social posts, business cards, email signatures, letterheads, invoices and brand guidelines.
• Brand Kit Web - $129 per year, billed annually: everything in Brand Kit plus an AI-generated website with hosting, SEO tools and a drag-and-drop editor.
• Brand Kit Web Ecommerce - $299 per year: the website tier with a store for up to 100 products, 40+ payment methods and no transaction fee.

Custom domains are charged on top of the website plans, and Looka only prompts you to buy a website package when you click Publish.

Basic vs Premium: the $45 gap

The Basic package looks like a bargain until you read what it contains: a single 1000 px square PNG on a coloured background. There is no transparent version, no vector file and no black or white variant.

In practice that means you cannot place it cleanly on a photo or coloured website header, it will blur when printed large on signage or merchandise, and any printer asking for an SVG or EPS will send you back to Looka. For a placeholder on a social profile or a quick test of a business idea, it is fine. For anything you plan to print or keep, it is not.

Premium is the package most businesses actually need. Vector SVG and EPS files scale to any size, the transparent PNGs drop onto any background, and the black and white versions cover single-colour uses such as stamps, embroidery or dark mode. If you are paying Looka at all, the extra $45 for Premium is the part that makes the logo usable.

Brand Kit and Brand Kit Web

The Brand Kit takes your logo, colours and fonts and generates 300+ ready-to-use templates around them. Template types include social posts, social covers and stories, business cards, email signatures, letterheads, invoices, ads, posters, flyers, presentations, proposals, newsletters, brochures and a brand guidelines document.

On the social side alone, Looka lists 20 versions of the logo sized for profile pictures, 55+ social covers, 50+ social post templates and 10 story templates. Everything is delivered as digital files to download - Looka does not ship printouts.

The subscription renews every year from the purchase date. Upgrading between plans is billed as the prorated difference, while downgrading becomes credit on the next cycle. If you cancel, access runs to the end of the paid year, then the templates go away - but you keep the rights to your logo and can still edit it.

Brand Kit Web adds a website built from your brand: drag-and-drop editing, hosting, SEO tools, unlimited storage and bandwidth, and mobile-friendly layouts. The $299 Ecommerce tier adds selling for up to 100 products, 40+ payment methods and selling on Google, Facebook and Instagram. It suits a first simple site; a growing store will outgrow a 100-product cap.

The fine print: ownership, exclusivity and refunds

Your logo is yours, its parts are not

Looka grants full ownership of the logo you buy, but its help centre is explicit that the copyright applies to the logo as a whole, not to its individual elements. Icons and fonts come from a shared database and are not removed after you buy, so another customer can end up with the same symbol or typeface. Looka's terms add that symbols may come from The Noun Project and that you use them at your own risk.

Trademarks are on you

Looka does not give legal advice on logos. If you want to register a trademark, that is a separate legal process with an outside attorney or your country's trademark office - and a design built from a shared icon may be harder to protect than a fully custom one.

Refunds end at the download button

Looka does not refund a logo once it has been downloaded or emailed to you. If you have not downloaded anything and you are within 7 days of purchase, support can issue a refund, which takes 3 to 14 business days. Cancelling a subscription does not trigger an automatic refund.

Discounts renew at full price

Looka's terms state that a subscription bought at a discount can renew automatically at the full fee without further notice. If you take a promo price on the Brand Kit, put the renewal date in your calendar.

Pros and cons

Pros

• Unlimited free designing, editing and saving before you pay anything.
• Fast, beginner-friendly flow that produces professional-looking results in minutes.
• Premium is a one-time $65 with vector files and transparent versions.
• Brand Kit turns one logo into 300+ matching templates, useful for a business with no designer.
• You keep ownership of the logo even after a subscription ends.

Cons

• Logos are not exclusive: icons and fonts stay in Looka's library for other customers.
• The $20 Basic file is a single low-res PNG on a coloured background.
• Company name text is locked after purchase.
• No refund once files are downloaded, and only a 7-day window otherwise.
• Brand Kit plans are billed annually, and templates stop when you cancel.

Who should buy which tier

Skip Basic unless you only need a temporary profile picture or want to test a name. It is the cheapest way to get a file, not the cheapest way to get a usable logo.

Buy Premium if you need a solid logo for a new business, side project or freelance practice and are happy to build your own social graphics in a separate tool. For most readers this is the right answer.

Choose the Brand Kit if you will genuinely use the templates in the first year - business cards, invoices, email signatures and a steady stream of social posts. At $96 it costs about $31 more than Premium and includes the vector files, so the templates are the deciding factor.

Consider Brand Kit Web only if you want a basic site live quickly and have no website yet. Anyone who needs a unique, trademarkable mark should hire a designer instead - Looka's shared-library model is a poor fit for that goal.

Frequently asked questions

Is Looka free?

Designing is free, downloading is not. You can create, edit, preview and save unlimited logos at no cost, but you must buy a package or Brand Kit to download and use one.

How much does Looka cost?

Logo packages are $20 (Basic) or $65 (Premium) one-time. The Brand Kit is $96 a year, Brand Kit Web $129 a year and the Ecommerce website tier $299 a year, all in USD and billed annually.

Do I own the copyright to my Looka logo?

Yes for the logo as a whole, no for its parts. Looka grants full ownership of the finished logo, but icons and fonts remain in its database and other customers can use them.

Can I get a refund from Looka?

Only if you have not downloaded anything and are within 7 days of purchase. Once files are downloaded or emailed, Looka does not refund the logo.

What happens to my logo if I cancel the Brand Kit?

You keep the logo rights and can still edit it. Access to the Brand Kit templates continues until the end of the paid year and then stops; there is no automatic refund.

Can I change my logo after buying it?

Yes, except for the company name. Looka lets you edit colours, icons and layout and re-download, but the name text and its layout are locked after purchase.

Can I trademark a Looka logo?

Looka does not advise on trademarks, so you would handle it with an attorney or your trademark office. Because icons are shared with other customers, a distinctive custom mark is usually easier to register.

Key takeaways

• Designing in Looka is free; you pay $20 or $65 one-time, or $96+ a year, to download and use a logo.
• The $20 Basic package is a single low-res PNG - Premium at $65 is the realistic minimum for a usable logo.
• The Brand Kit is worth it only if you will use its 300+ templates; the logo stays yours after you cancel.
• Logos are not exclusive: icons and fonts stay in Looka's shared library, so trademarking can be harder.
• No refunds after download, the company name is locked after purchase, and discounted plans renew at full price.